Business Innovation and the Creative Environment

“It is necessary to understand that business innovation represents the seed that will bring about the future of the company. That´s why it´s important to build a creative environment. My vision regarding Innovative teams within companies, in definative, the “artists!, is that they shouldn´t co-exist in the same physical spaces as the rest of the personnel. This would avoid them coming into contact with the stresses and tensions generated in the general running of a company. A lot of the best business ideas are generated outside the usual work place, and even in mental states far removed from the actual business activity of the company.”

Ricard Otin – Catalan Entrepreurship and Innovation Management Consultant

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